marketing

How to Create a Successful Business Podcast

How to Create a Successful Business Podcast

Podcasting is steadily growing as a business marketing medium. It not only helps to establish you as an expert in your industry, but it also allows you to promote the tone, personality, and culture of your brand. Furthermore, creating a podcast for your business can expand your customer base and strengthen your connection with existing customers.

Read more on the fundamentals of making a podcast that grows your business.

Building Marketing Videos That Work Everywhere

Building Marketing Videos That Work Everywhere

S/B Strategic Marketing trusted Crimson Sun Studios to create five videos based on different topics sharing how they work with their clients to move their business forward. Those five videos, framed in the standard 16x9, were then reframed in different aspect ratios like 1x1, 4x5, and 9x16 for native use in social media feeds and stories. Watch through a few of the finished videos below and view the differences between the different aspect ratios and how horizontal shots were reframed for square and vertical formats.

What Do You Know about SEO?

What Do You Know about SEO?

Your holistic guide to online marketing begins with SEO. In a nutshell, SEO is a process that has the ability to improve the natural ranking of your website or blog in search results — leading to increased traffic, sales, customer engagement and overall growth. SEO is the connector between someone who’s making a specific query on Google (or another search engine) with websites and/or blogs that contain relevant information pertaining to the query. Read more to learn how to improve your website’s SEO.

Turbo Charge Your Project Profiles | A Look At Case Studies

Turbo Charge Your Project Profiles | A Look At Case Studies

Leslie Blaize breaks down the benefits and process of creating case studies to turbocharge your marketing. With a step-by-step guide toward preparing your case study, this post will give you the actionable steps you need to start utilizing this powerful marketing tool right now.

READ(y) To Wear Portraits | Madison Reading Project

READ(y) To Wear Portraits | Madison Reading Project

For this shoot, we were supporting Madison Reading Project in their 3rd annual “READ(y) to Wear” fashion show with fashion-inspired portraits of the models and their team’s dress designs. This behind-the-scenes video shows a bit from the production and what went into our setup. Click through the watch the video and see all the final images.

Marketing A Positive Impact

Marketing A Positive Impact

Watch the behind-the-scenes video showing the creation of the composite image “Crisis Scene”, as well as read some of the creative vision behind the photo.