The Backstory
Stephan & Brady is a Madison-based marketing agency with a long history of excellence in moving businesses forward. They recently went through a company rebranding, creating a beautiful new logo, launching a new website, moving into a new office space, and reimagining the look and feel of the entire brand, changing their likeness to S/B Strategic Marketing.
The Brief
S/B trusted Crimson Sun Studios to create five videos based on different topics sharing how they work with their clients to move their business forward. Those five videos, framed in the standard 16x9, were then reframed in different aspect ratios like 1x1, 4x5, and 9x16 for native use in social media feeds and stories. A core aspect of the videos was to show the collaboration between team members in their new office, however, shooting during the Covid-19 pandemic, there was a very limited number of people in the office during our production. We created a few instances of collaboration and showed staff working in the creative areas built out for their new office, and to enhance the feelings of collaboration, we used previously created imagery to drive home how creative and collaborative their team is. Watch through a few of the finished videos below and view the differences between the different aspect ratios and how horizontal shots were reframed for square and vertical formats.
To build on the presence of their brand, we used their custom patterns as an animated intro with fonts matching their branding guidelines. The colors blue, gold, and white are staples of S/B’s new branding and are used throughout the videos including the opening animation sequence, title graphics, subtitles, and the outro plate. The process of creation was very collaborative, from building out the storyline for each video, deciding on animation formats, use of additional footage (also called b-roll footage), and the music selection. These videos will now be used in paid social media marketing campaigns to reach new audiences and entice their ideal clients to connect with S/B.
Storytelling, both in motion and still imagery, remains one of the best ways to reach and engage with your ideal client. If you’ve considered what high-end video and photography can do for your marketing, let’s talk. There’s never any obligation to hire us for a project, only to share our expertise in an effort to strengthen your marketing efforts and increase your brand’s perceived value. Thanks for your attention and we hope to connect with you soon!
