The Power of Testimonial Video for A/E/C Firms

The most powerful testimonial is one that you can see and hear for yourself, from someone who is similar to you or works in a similar role. This was the driving force behind Crimson Sun Studios’ work with Friede & Associates. After more than 20 years of building a strong relationship with Kalahari, they wanted to show how far they go for their clients and the quality of service they provide. What better way than hearing it directly from the owner of one of the most celebrated and successful waterpark resorts in the world.

Todd Nelson, owner of Kalahari, underscores Friede's exceptional flexibility and commitment to accommodating their diverse needs, emphasizing their ability to envision the waterpark, conference center, and dry play area as an integral components within a larger resort context.

A key point of praise revolves around Friede's adept management of construction timelines, strategically scheduling projects to minimize disruption to guest experiences. Despite stringent deadlines, Friede demonstrated remarkable efficiency in executing complex transformations, such as the addition of upscale amenities like a steakhouse and piano bar.

Todd also lauds Friede's problem-solving prowess, citing instances where the company navigated logistical challenges with finesse. Particularly noteworthy was Friede's ability to conduct construction beneath existing recreational facilities without impeding ongoing operations, showcasing their adaptability and ingenuity.

Todd’s testimonial underscores Friede's reputation for reliability and professionalism by expressing his utmost confidence in the company's ability to deliver on their commitments. Friede's contributions are credited as pivotal in elevating the waterpark resort and convention center to its esteemed status within the hospitality industry.

Watch the full testimonial video below to see architectural video captured on-site showing the work Friede has done, and hear more from Todd Nelson on his praise for Friede being on-time and on-budget, with a reputation for getting the tough work done right.

kalahari testimonial video

Benefits of architectural video

Architectural video is a means that can take the viewer deeper into a space, hearing details of the project or firm while visually seeing the space in use. Where architectural photography is the foundation of an AEC firm’s marketing, architectural video is the framing that we build out, allowing a full structure of storytelling to guide potential clients to the understanding of why you are the right fit for them.

Why include a testimonial in the video?

Simply, for credibility and trust. Client testimonials provide third-party validation of your firm's capabilities and the quality of your work. Hearing directly from satisfied clients adds credibility and builds trust among potential clients who may be considering working with you. Additionally, testimonials convey the emotional impact of the project on the client, highlighting their satisfaction, gratitude, and the positive outcomes achieved. This emotional connection can resonate with viewers and evoke similar feelings, making them more likely to engage with your firm.

Client testimonials are valuable content assets that can be used across various marketing channels, including websites, social media, and presentations. They enhance a firm's content marketing strategy by providing authentic, relatable content that resonates with the target audience.

In the example below, we created a second, shorter video which included an interview with Kalahari’s construction project manager, Danny Holzem. These two videos offer value in slightly different ways, where the longer video featuring only Todd is a deeper dive into the project work from the most valuable voice, the owner, and where the second video is shorter for use in paid ads and mediums that are not conducive to 3min videos, and which has two voices sharing praise for the work and the relationship.

Take a look…

second video cut, shorter for alt placements

do you have compelling stories to tell?

After seeing these videos and hearing these stories, do you think your clients would share similar stories about your firm and the services you provide? Would it be beneficial to have a talented videographer and director interview your client and capture video of the amazing work produced by your team? Let our photography and videography team capture the essence of your projects, just like we did for Friede & Associates in their testimonial videos. Our creative expertise will showcase your work in a compelling and emotionally resonant way. Our thoughtful interviewing will make your client feel comfortable in front of the camera and open up about the process and value you brought to them. The power of this story and the authentic message from your client will be a valuable tool to guide future client engagement. Contact us today to discuss how we can elevate your brand through captivating visuals and authentic storytelling. Together, let's create impactful content that inspires and engages.

Want to see more work like this? Take a look at these blog posts…

Building A Legacy: Unveiling Friede’s Construction Success Through Testimonial Video

Designing For A Mission | Transplant Donor Recognition at UW Health

Architectural Photography Project Review: Iowa State University VDL